Decoding behavioural responses of green hotel guests

Olya, Hossein; Bagheri, Pourya; Tümer, Mustafa

doi:10.1108/ijchm-05-2018-0374

Cited by 93 publications

(42 citation statements)

References 40 publications

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“…In other words, waste classification behavior is determined more by the subjective will of consumers. This effect is inconsistent with the conclusions about subjective norms in other recent literature [38][39][40]. This discrepancy may be due to the particularity of the behavior of waste classification.…”

Section: Contributions To Theory and Researchcontrasting

confidence: 93%

“…The TPB model has also been applied to the green lodging industry to predict the continued intention of consumers to use and recommend green hotels [38]. With the development of environmental deterioration caused by human beings, an extended environmental TPB model has been used to analyze many variables around green purchase intentions [39].…”

Section: The Theory Of Planned Behavior Modelmentioning

confidence: 99%

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Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Min

Chen

et al. 2019

Sustainability

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Although there have been a variety of studies on waste classification management, there are few studies on how governments can effectively publicize waste classification knowledge in order to enhance citizen participation. Government publicity may be the key to the effective implementation of waste classification management in China. The purpose of this study is to examine the effects of government publicity, consumer attitudes, subjective norms, perceived behavioral control and consumer knowledge on consumers’ willingness to classify waste in the process of waste management in China. The methodology used for the study included data collected from a survey conducted among citizens from four cities in China, the extended theory of planned behavior model and a moderating effect analyses using the statistical software Amos17.0 and SPSS 22.0, utilizing structural equation modeling, hierarchical regression, and the interpretation of the results. The results show that government publicity has a significant positive impact on consumer attitudes, subjective norms, and perceived behavioral control. The positive effect of consumer attitudes and perceived behavioral control on waste classification intentions are significant. Consumer knowledge plays a significant role in moderating the effect of perceived behavioral control on waste classification intentions. The findings of this study are of great significance to government and public decision-making. The results strongly suggest that the government should vigorously publicize the knowledge of waste classification at the initial stage of implementation of waste classification. Furthermore, a detailed distinction between types of consumers and the role of personal values in the implementation of waste classification is considered as a direction of future research.

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Section: Contributions To Theory and Researchcontrasting

confidence: 93%

Section: The Theory Of Planned Behavior Modelmentioning

confidence: 99%

Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Min

Chen

et al. 2019

Sustainability

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“…With respect to sustainable tourism, an extended TPB has been applied by including green image, environmental awareness, and anticipated emotions, revealing that the extended TPB enables a better understanding of tourists' waste reduction intentions [17]. In the foodservice domain, Sustainability 2019, 11, 6777 4 of 20 TPB constructs have enabled an improved understanding of the behavioral responses of green hotel guests [18].…”

Section: Tpb and Theory Extensionmentioning

confidence: 99%

“…Tourists' attitude toward and subjective norm on waste reduction behavior have positive impacts on their waste reduction intentions [17]. Among green hotel guests, subjective norm, attitude, and perceived behavioral control significantly influence continued intention to stay in the hotel [18]. With respect to foodservice industry waste, consumers' attitude and perceived behavioral control have been found to influence takeaway waste separation in workplaces [22].…”

Section: Attitude Subjective Norm Perceived Behavioral Control Andmentioning

confidence: 99%

“…Although waste reduction in foodservices is critical for climate change mitigation as well as reducing environmental impacts in general, research has largely neglected examining consumers' attitude and behavior to waste reduction for climate change mitigation reasons in the foodservice industry, particularly in Asian contexts such as Korea.In studies of consumer behavior, the theory of planned behavior (TPB) has the demonstrated capacity to assess the causes, effects, and consequences of individuals' thoughts and attitudes on behaviors [15,16]. In the foodservice and tourism domain, the TPB has proven substantial explanatory power with respect to green consumerism [17][18][19][20]. In particular, the extended TPB has been widely adapted to predict consumers' eco-friendly behavior in the restaurant and food delivery industry [21][22][23].…”

mentioning

confidence: 99%

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Can Climate Change Awareness Predict Pro-Environmental Practices in Restaurants? Comparing High and Low Dining Expenditure

Kim

Hall

2019

Sustainability

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The purpose of this study is to develop a better understanding of what makes consumers reduce waste in order to address climate change, particularly when dining out. To accomplish this goal, this research constructs an extended theory of planned behavior model, using four main constructs of attitude, subjective norm, perceived behavioral control, and behavioral intention and incorporating climate change awareness and mitigation pursuing actions, anticipated pride and guilt, and high and low levels of dining expenses. An online survey was conducted of 482 respondents aged 20 years old or over who had dined in restaurants in the previous month in 2019. A partial least squares-structural (PLS) equation modeling analysis has been utilized with multi-group analysis. Results reveal that climate change awareness has significant effects on attitude and behavior intention, and climate change mitigation pursuing actions positively influence attitude and behavioral intention to reduce waste. Consumers' anticipated emotions lead to their behavioral intention. Diners' behavioral intention to reduce waste is significantly influenced by their attitude, subjective norms, and perceived behavioral control on waste reduction in restaurants. The levels of dining expenses significantly moderate seven out of nine hypotheses. Research on consumers' waste reduction in relation to climate change is not sufficiently conducted in the foodservice sector. Using an extended theory of planned behavior (TPB) to understand diner behavior related to waste reduction and climate change, this study therefore makes an important contribution to improving sustainability in foodservices, especially in the Asian context. Climate change mitigation is a significant challenge for the restaurant and foodservices sector given its relatively high energy and water use, often significant amounts of food waste, and supply chains that often carry a substantial carbon footprint [11]. To promote climate-friendly practices, longand short-term behavioral and system interventions are needed, which can complement interest among consumers and restaurants for information on food carbon footprints and sustainability [12]. In South Korea (hereafter Korea), such a situation creates some substantial issues as restaurants traditionally serve various side dishes without extra charge per each meal, resulting in substantial food waste [13]. Food waste is expensive for restaurants, as it is calculated by weight and even small restaurants pay upwards of Korean Won (KRW) 800,000 a month (e.g., under a food waste tax of KRW 160 per liter) [14] (US$1 was equivalent to KRW 1147 as of 1 May 2019). Although waste reduction in foodservices is critical for climate change mitigation as well as reducing environmental impacts in general, research has largely neglected examining consumers' attitude and behavior to waste reduction for climate change mitigation reasons in the foodservice industry, particularly in Asian contexts such as Korea.In studies of consumer behavior, the theory of planned...

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Green practices as an effective business strategy to influence the behavior of hotel guests in the luxury hotel sector: Evidence from an emerging market

et al. 2022

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Researchers have investigated the influence of green practices on consumer behavior in the last decades. However, findings indicate that consumers have different responses toward green practices. To advance the current literature, this study draws on the theoretical foundation of social identity theory to investigate the relationship between green practices and hotel guests' visit intention in the luxury hotel sector. The study also determines the mediating mechanisms of perceived value fit and promotion focus and the moderating mechanism of environmental behavior in this relationship. Sample data were collected from 473 hotel guests in China's luxury hotels. The results of structural equation modeling indicate that green hotel practices enhance visit intention and that perceived value fit and promotion focus positively mediate this relationship. Moreover, environmental behavior has a positive moderating effect on the link between green hotel practices and perceived value fit, as well as that between perceived value fit and visit intention. A robustness test with another sample data of 266 hotel guests confirms the hypothesis testing results. The findings of this study provide implications for researchers and business managers in understanding and managing the influence of green practices on hotel guests' behavior in the luxury hotel sector.

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Decoding behavioural responses of green hotel guests

Abstract: This is a repository copy of Decoding behavioural responses of green hotel guests: A deeper insight into the application of the theory of planned behaviour.

Cited by 93 publications

References 40 publications

Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Can Climate Change Awareness Predict Pro-Environmental Practices in Restaurants? Comparing High and Low Dining Expenditure

Green practices as an effective business strategy to influence the behavior of hotel guests in the luxury hotel sector: Evidence from an emerging market

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