Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness

Oppong, Dixon; Bannor, Richard Kwasi

doi:10.1080/10454446.2024.2406200

Journal of Food Products Marketing

2024

DOI: 10.1080/10454446.2024.2406200

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Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness

Dixon Oppong,

Richard Kwasi Bannor

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Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness

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References 102 publications

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