“…Hence, it is assumed that NWoW projects, which are expected to unfold over several years and have wide-ranging implications for the organization as a whole (Jemine et al, 2020a), should generate considerable ambiguity in the design stage. Indeed, NWoW can be viewed as a 'management fashion' which, similarly to other management fashions (e.g., Giroux, 2006), leads organizational members to develop conflicting interpretations and viewpoints on what it means and how it should be implemented (Jemine, 2021). Ambiguity, therefore, is expected to play different roles in these complex change projects, as organizational members have to navigate, make sense of, reduce, and/or sustain ambiguity throughout the design stage of NWoW.…”