“…Behavior analysis has a strong record in discounting studies, and a potential for further development. Delay discounting has been thoroughly studied, and hyperbolic discounting of future events in various settings is a robust finding (Bickel & Marsch, 2001;Green & Estle, 2003;Green, Fristoe, & Myerson, 1994;Hantula & Bryant, 2005;Holt, Green, Myerson, & Estle, 2008;Kirby, 1997;Kirby & Herrnstein, 1995;Laibson, 1997;Madden, Francisco, Brewer, & Stein, 2011). Hyperbolic discounting is a discounting model that captures that we prefer things sooner rather than later, but it also captures the time-inconsistency and preference reversal.…”