Delineating the Exchange Environment of Handicraft Industry from Market Space to Marketplace: An Inclusive Map for RURBAN Development

Abstract

India is one of the significant merchants of handicrafts and handloom to the world arcade. From economic standpoint, the sector is important in terms of foreign exchange that it earns, aided by low investments and increased value addition. As per the latest estimates available, there are more than 23 million handloom and handicraft artisans in India now, constantly engaged in growth of Indian handicraft and handloom industry. In addition to maintaining the aristocracy, handicraft goods provide primary maintenance to the nation’s tremendous number of rural citizens. However, these goods’ contemporary markets are slowly collapsing. A big number of examines are evident of this datum. Major factors attributed to this can be due to lack of sales promotions and exposure. This study will excavate out the public opinion through an empirical approach. Implied findings of this investigation will strongly advocate the policy level implication as well as managerial governance to boost the promotion of handicraft through online sales and e-commerce platform through the development of RURBAN centres. Besides these, the researches will uniquely pistil ate out the unique value creation of Indian handicraft industry to a global platform.

Wage determinants of creative industry workers: A quantile regression analysis of traditional Indian embroidery (chikankari) industry workers of Lucknow

“…Handicrafts and artisans in India are known worldwide for their uniqueness. The industry symbolizes these artisans' inherent creativity (Ghosal et al, 2020). In recent decades, the India's share of creative sector exports in the global economy has risen from 1.9% in 2003 to 5.5% in 2012 (Shaban & Vermeylen, 2015).…”

“…In recent years, the most prominent government schemes are the Micro Units Development Refinance Agency (MUDRA) Bank and the Ministry of Skill Development and Entrepreneurship, which has improved the ‘ease of doing business’ ranking internationally from seventy‐seventh in 2018 to sixty‐third in 2019 (Garg & Vashishtha, 2021). As per the latest estimates, more than 23 million artisans in India are constantly engaged in the growth of the Indian handicraft and handmade industry (Ghosal et al, 2020). Hence, the export of Indian handicrafts amounts to around USD 4.3 billion (Ministry of Textile, 2022).…”

“…The handmade and handicraft industries are deeply embedded in India's culture, and the creativity and artistry of artisans and entrepreneurs sustains these industries. The handicrafts and artisans of India are known worldwide for their uniqueness and symbolize these artisans' inherent creativity (Ghosal et al, 2020). Indeed, most of India's handmade and handicraft activities can be brought under the cultural and creative industries (CCIs) framework.…”

“…India are constantly engaged in the growth of the Indian handicraft and handmade industry (Ghosal et al, 2020).…”

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

“…This share also increased to 43.28 % at the end of September 2019. According to the findings of the study of Ghosal et al (2020b), the policy level implications as well as managerial governance will be actively advocated to improve the promotion of handicraft through online sales and e-commerce platforms through the creation of RURBAN centres. In rural areas, the number of internet subscribers has surged, speeding up the digital transformation process.…”