Delivery Food Packaging Design Based on Consumer Perspective

Abstract

In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient and health factors are the main motivator of this trend. Therefore, there is a growing concern about the effective packaging design for takeout foods. However, only a few a study published on this specific topic. It is important to understand the main concern of customers on the takeout foods packaging design. The purpose of this study is to design suitable takeout foods packaging based on the customer perspective using a pull market strategy. This study used various data collection methods such as observation, interview, literature study, and survey. Data collected was analyzed with descriptive analysis and SWOT analysis. A packaging design is proposed considering customer inputs on packaging material, design, and information needed.

Development of Cultural and Creative Industries and the Innovation of Packaging Design under the Background of Big Data

“…Therefore, the extensive application of modern scientific and technological achievements is another main feature of the cultural and creative industries. It is one of the means for the overall development of the industry, such as the widespread application of the virtual reality technology commonly used in the cultural industry in the Shanghai World Expo, which reflects this feature [ 17 ]. It can be seen that the development of the cultural and creative industries has largely benefited from the extensive application of modern scientific and technological achievements, which has also greatly enhanced the influence of the cultural and creative industries.…”