Demand for lottery products: an international study

Kaizeler, Maria João; Faustino, Horácio C.

doi:10.11132/rea.2009.221

Cited by 4 publications

(14 citation statements)

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“…Scott and Garen (1994) used micro-economic data in Kentucky to estimate market demand for lotteries and found that the relationship between lottery sales and income was an inverted U. Kaizeler and Faustino (2010) also found the same relationship between lottery sales and per capita gross domestic product (GDP). Stranahan and Borg (1998) found that income had a negative and significant effect on the probability of purchasing lottery tickets but did not affect lottery expending conditions on participation.…”

Section: Review Of Literaturementioning

confidence: 99%

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Variables affecting the market demand of sport lottery sales in China

Liang-jun

Zhang

2017

IJSMS

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Today, sport betting is one of the fastest growing sectors in both of the gambling and sport industries globally. For instance, during the 2009-2010 fiscal year, the British gambling industry generated a gross income of £5.7 billion (Gambling Commission, 2010), where the sport betting sector had one of the largest market shares within the sports industry. Sport lottery plays a very important role in promoting the economic and social development, including providing employments, boosting consumer spending, generating tax incomes, and promoting other industries, such as printing, communication, transportation, manufacture, finance, and advertisement (Li et al., 2012). In many countries and local communities, income from gambling contributes significantly to the development of sport programs (Mao et al., 2013).

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Section: Review Of Literaturementioning

confidence: 99%

“…Raymond (1994) found purchasers of lottery tickets to be moderately well-educated. Few studies, such as Kaizeler and Faustino (2010), actually found a positive relationship between education and lottery sales. Nwigwe et al (2012) found that gender of pool bettors affected the demand for gambling, with men gambling more than women.…”

Section: Review Of Literaturementioning

confidence: 99%

Variables affecting the market demand of sport lottery sales in China

Liang-jun

Zhang

2017

IJSMS

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“…Popular approaches in the study of lottery gambling include socio-demographic and economic analysis of gambling behavior alongside player profiling, but no studies have taken a player segmentation approach by using real playing data, such as the one employed in the present study, which allows a more precise picture of how players group according to sociodemographic variables and game playing preferences. Studies on countries with higher levels of education sell fewer lottery products (Ariyabuddhiphongs, 2011 ; Kaizeler & Faustino, 2010 ) and lottery sales are higher in countries in which the percentage of males is higher than that of females for that country’s whole population (Clotfelter & Cook, 1989 ; Kaizeler & Faustino, 2010 ). A 1% increase in the number of males in the gender ratio of the overall population produces an increase of 13.4% of a country’s per-capita lottery sales, which corresponds to about $270 US annually (Kaizeler & Faustino, 2010 ), although this gender ratio has not been tested or observed for online lottery gamblers specifically, namely with the use of with real playing data.…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

“…Studies on countries with higher levels of education sell fewer lottery products (Ariyabuddhiphongs, 2011 ; Kaizeler & Faustino, 2010 ) and lottery sales are higher in countries in which the percentage of males is higher than that of females for that country’s whole population (Clotfelter & Cook, 1989 ; Kaizeler & Faustino, 2010 ). A 1% increase in the number of males in the gender ratio of the overall population produces an increase of 13.4% of a country’s per-capita lottery sales, which corresponds to about $270 US annually (Kaizeler & Faustino, 2010 ), although this gender ratio has not been tested or observed for online lottery gamblers specifically, namely with the use of with real playing data.…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

“…Additionally, the present study is the first to be conducted on Portuguese lottery players with the use of real player account data. The objectives of the present study stemmed from previous studies’ theoretical assumptions and gaps, in which sociodemographic variables were used to study gambling behavior (Gray et al, 2015 ; Kaizeler & Faustino, 2010 , 2011 , 2012 ; Kaizeler et al, 2014 ). Previous studies’ limitations in addressing players’ common socio-demographic and playing characteristics allowed the present study to go further and understand how online lottery players behavioral activity enables the identification of specific segments with similar sociodemographic characteristics, within the same group but distinguishable from other segments.…”

Section: Introductionmentioning

confidence: 99%

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Consumer Profile Segmentation in Online Lottery Gambling Utilizing Behavioral Tracking Data from the Portuguese National Lottery

2021

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The present study is the first to examine account-based tracking data of Portuguese online lottery players comprising the gambling activity of all active players over a one-year period (N = 154,585). The main research goal was the identification of groups or segments of players by their engagement levels (high, neutral, low) and to assess preferences in product category with the use of CHAID (Chi-Square Automatic Interaction Detection) segmentation models, based on expenditure and sociodemographic variables. Findings showed that (1) age was found to be the most influential differentiating variable in player segmentation and had a positive correlation with expenditures and wagers, (2) gender was the second most influential variable (males represented 78.7% of players), (3) education the third most influential variable and had a negative correlation with expenditure, and (4) region was the least relevant variable. The models generated several players segments that engaged in different games. Older males (54–64 years; ≥ 65 years) were the most engaged overall. Younger males (18–34 years) were the least engaged but showed preferences for lotto as did females (35–49 years). Lower educated males and older males (49 years+) with a high school education were the most engaged in instant lottery games. These findings show that Portuguese lottery players can be grouped into several segments with distinct demographic characteristics and corresponding engagement levels. These findings help support more effective marketing segmentation and will help in the targeting of responsible gambling approaches.

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The Determinants of Lottery Sales in Portugal

2013

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In sum, this paper examines the core determinants of lottery sales in Portugal. With panel data analysis covering 18 Portuguese districts and 5 years, this study explains the variations in a district's per-capita lottery sales in terms of key theoretical hypotheses such as per capita district income, age, education index, gender and religion. This paper concludes that the richer Portuguese districts spend more than the poorer districts and there is an inverted-U relationship between lottery sales and per capita income. The paper also concludes that married Catholic citizens spend more on lottery products than others and that the level of education returns a negative effect on lottery spending.

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Demand for lottery products: an international study

Cited by 4 publications

References 0 publications

Variables affecting the market demand of sport lottery sales in China

Variables affecting the market demand of sport lottery sales in China

Consumer Profile Segmentation in Online Lottery Gambling Utilizing Behavioral Tracking Data from the Portuguese National Lottery

The Determinants of Lottery Sales in Portugal

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