Demographics Differences on Media Social as Representation Awareness Volunteer Among Youth in Malaysia

Abstract

In this era of modernization, the media has played a role in the development of the country. This study aims to study the representation of social media as a tool for youth volunteerism in Malaysia. Youth mostly use social media and the extent to which social media can contribute and benefit to society. This study's objectives were to identify differences in the level of volunteer awareness by demographics: gender, education, occupation, race, and state among youth in Malaysia. Social media representation is separated into several aspects: religious activity, community and social service, culture, arts, and sports and education. This study involved 98 samples of youths aged 20 to 35, and quantitative research methods used through questionnaire distribution. Then, data collected were analyzed using SPSS (Statistical Package for Social Science) software. Researchers use frequency and descriptive analysis to examine social media representation and the level of volunteer awareness. The findings indicate a significant relationship between social media representation in religious activities, community and social services, culture, arts, sports, and education. The results show that the representation of social media through aspects of community and social service as well as culture, arts, and sports have an impact and influence on volunteer awareness. Social media representation has indeed played a role in the social awareness of volunteerism among youth.