Deploying Big Data Enablers to Strengthen Supply Chain Agility to Mitigate Bullwhip Effect: An Empirical Study of China’s Electronic Manufacturers

Abstract

With the development of economic globalization, the uncertainty of supply chains is also increasing, and alleviating the bullwhip effect has become an important issue. From previous discussions on alleviating the bullwhip effect, there was no research on alleviating it by enhancing supply chain agility through improving big data. Moreover, it has not been found that quality function deployment is used to analyze the interdependence between big data and supply chain agility, as well as between supply chain agility and the bullwhip effect. In particular, the interaction of bullwhip effect factors are not considered. In this study, the multicriteria decision-making integrated framework is proposed and the largest relay manufacturer in China is taken to identify key big data enablers to enhance supply chain agility and mitigate the bullwhip effect, thus providing an effective method for electronic equipment manufacturing enterprises to develop a supply chain that can quickly respond to changes and uncertainties. These big data enablers can enhance supply chain agility and reduce the bullwhip effect. This framework provides an effective method for electronic manufacturers to formulate supply chain agility indicators and big data enablers to mitigate the bullwhip effect and also provides a reference for other manufacturing enterprises in supply chain management.

Reviewing the use of big data in supply chain optimization in the USA

“…Big data has become increasingly important in supply chain management, offering opportunities for innovation and risk mitigation. Case studies have shown that the application of big data analytics in supply chain operations can enhance innovation capabilities, reduce operating costs, improve flexibility, and enhance customer satisfaction (Tan et al, 2015;Hsu et al, 2021). However, the integration of big data analytics with sustainability to mitigate supply chain risk has been slow to achieve desired outcomes (Mani et al, 2017).…”

Big Data in Entrepreneurship

“…Therefore, it is vital to explore the relationship between big data and supply chain agility. Most existing studies only confirm that big data has a positive impact on supply chain agility (Hsu et al, 2021;Wamba et al, 2020). However, these studies are insufficient.…”