The folk art style contains rich traditional cultural knowledge, which not only has a strong symbolic meaning, but also has the role of cultural inheritance. Its connotation always runs through the ideological subconscious of every generation of Chinese people, affecting people's thinking and creation. It is precisely because the local cultural characteristics of folk art styling are obvious that many anime characters have an inseparable relationship with them. In the process of designing anime image, some folk art styling features are borrowed. Therefore, folk art styling is important for the design of avatar images.