“…Available literature provides plenty of service quality measurement methods proposed by various researchers (Erto and Vanacore, 2002;Parasuraman et al, 1985;Philip and Hazlett, 1997;Cronin and Taylor, 1992;Franceschini and Rossetto, 1997;Teas, 1994;Schvaneveldt et al, 1991). These methods can be broadly categorized in two groups, as incident-based or attribute-based service quality measurement methods (Stauss and Weinlich, 1997).…”