“…Design management requires understanding the business context of the design (Hands, 2018;Carneiro et al, 2021), ensuring integration of creative, technical, strategic and market considerations (Chiva-Gomez, 2004, Shigemoto, 2020Tvedt and Dyb, 2019), collaboration between interdisciplinary teams (Moultrie et al, 2007), and prioritizing the user perspective (Ozkan, 2021;Chiva-Gomez, 2004;Tuncer Manzakoglu and Dimli Oraklibel, 2021). With this overview, the following ideas attempt to answer the question of what actions design managers should take to ensure the best outcomes for designers, organizations, and product users in this new data-driven design environment.…”