“…Agile working methods were initially used in software development and are increasingly being employed in other business areas (Annosi, Foss, & Martini, 2020). Beyond the established literature on agile in software development (Annosi et al, 2020; Ramesh, Mohan, & Cao, 2012; Uludag, Kleehaus, Dreymann, Kabelin, & Matthes, 2019), prior studies investigated how the concept of agile can be used in digital transformation (Al‐Ali & Phaal, 2019; Ghezzi & Cavallo, 2020; Li, Wu, Cao, & Wang, 2021; Moi & Cabiddu, 2020; Sjödin, Parida, Kohtamäki, & Wincent, 2020), international business (Shams, Vrontis, Belyaeva, Ferraris, & Czinkota, 2020), human resource management (Denning, 2018b; Xing, Liu, Boojihawon, & Tarba, 2020), research and development (Pearson, Costley, Phaal, & Nuttall, 2020), and operations management, especially in the production and supply chain management context (Srinivasan, Srivastava, & Iyer, 2020; Tavani, Sharifi, & Ismail, 2014).…”