2021
DOI: 10.38104/vadyba.2021.2.07
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Design Thinking: an Innovative Educational Method in Advertising

Abstract: Design Thinking is one of the most recognised innovation methodologies today. Companies such as Apple, Amazon, Google, IBM, Uber, Deutsche Bank, Procter and Gamble or Nike turn to it to design their products, services, work processes and strategic plans. This methodology runs along a path other than verbal and linear thinking. Moreover, its purpose is not to storage knowledge. Instead, design thinking proposes a more intuitive solution creation model that seeks functionality. It is based on innovation and orig… Show more

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