Design Thinking: an Innovative Educational Method in Advertising
Abstract:Design Thinking is one of the most recognised innovation methodologies today. Companies such as Apple, Amazon, Google, IBM, Uber, Deutsche
Bank, Procter and Gamble or Nike turn to it to design their products, services, work processes and strategic plans.
This methodology runs along a path other than verbal and linear thinking. Moreover, its purpose is not to storage knowledge. Instead, design thinking
proposes a more intuitive solution creation model that seeks functionality. It is based on innovation and orig… Show more
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