“…There are several works that globally analyze the construct of reputation: conceptually defining it (Fombrun, 1996;Fombrun & Riel, 1997), observing how it is created (Cramer & Ruefi, 1994;Fombrun & Shanley, 1990;Rao, 1994), and proposing the way to measure it, (Helm, 2005;Ponzi, Fombrun & Gardberg, 2011). Others focus on a single dimension of the construct: environmental reputation (Cho et al, 2012;Toms 2002), good quality reputation (Dana & Fong, 2011); product reputation (Rao, 1994).…”