Abstract:The food and beverage (F&B) industry aims to satisfy customers' needs by providing food and beverages while continuously developing creative and innovative steps to stay competitive. However, the COVID-19 pandemic has had a detrimental impact on the industry's survival, with a reduction of more than one-third of their daily income. One reason for this decline is the decreased interest of customers to dine in restaurants. To mitigate further losses, the F&B industry must innovate its services to meet th… Show more
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