Designing an Elderly Day Care Business Model in Bandar Lampung

Abstract

Nowadays, human life expectancy begins to increase year by year, especially in the elderly group. Therefore, the attention for the elderly deserves to be improved by paying attention to their welfare and health. Current development demands the life of the modern society in Indonesia to have a high work mobility leading to a less time to pay attention to the elderly parents. The nursing home as a place of social service is specifically intended to take care of the elderly who live there. However, there is an elderly market segment that does not want to live far from their home or family. This resulted in the emergence of an idea to design an elderly day care concept aimed at accommodating the elderly to be able to remain active outside, without living far from their family. This study used design thinking method to design the elderly day care business model in Bandar Lampung as it is presumed to be able to create solutions for the potential market segment.