Social robots are expected gradually to be used by more and more people in a wider range of settings, domestic as well as professional. As a consequence, the features and quality requirements on human–robot interaction will increase, comprising possibilities to communicate emotions, establishing a positive user experience, e.g., using touch. In this paper, the focus is on depicting how humans, as the users of robots, experience tactile emotional communication with the Nao Robot, as well as identifying aspects affecting the experience and touch behavior. A qualitative investigation was conducted as part of a larger experiment. The major findings consist of 15 different aspects that vary along one or more dimensions and how those influence the four dimensions of user experience that are present in the study, as well as the different parts of touch behavior of conveying emotions.