Destination image, nostalgic feeling, flow experience and agritourism: An empirical study of Yunling Tea Estate in Anxi, China

Abstract

This study introduces destination image, nostalgic feeling, and flow experience into tea estate tourism and constructs a theoretical model that includes destination image, nostalgic feeling, flow experience, cultural identity, and tourists’ behavioral intention. Then, an empirical study is conducted with tourists at Yunling Tea Estate in Anxi, China. The results show that all hypotheses are supported except the hypothesis pertaining to the significance of the influence of flow experience on behavioral intention, which is not supported. The model includes eight mediating effects and one moderating effect that is influenced by cultural memory.

Research on the Mechanism of Corn Price Formation in China Based on the PLS-SEM Model

“…Contrasting with covariance-based structural equation modeling (CB-SEM), partial least squares structural equation modeling (PLS-SEM) requires a smaller sample size [ 30 , 31 ] and can handle non-normal data [ 32 ]. Additionally, PLS-SEM excels at addressing issues of multicollinearity, making it highly suitable for exploratory analysis and validation of constructed model structures.…”

Influential Factors Affecting Tea Tourists’ Behavior Intention in Cultural Ecosystem Services: An Affordance Perspective

“…Drawing from the prevailing cognitive-behavioral and satisfaction theories, extensive research has concentrated on examining the interaction between perceptions and the behavior of tea tourists [12,14]. Scholars have demonstrated diversity in their choice of constructs, driven by distinct research objectives.…”

“…Mondal and Samaddar [13] established a correlation between tourists' attitudes and their behavioral patterns. Furthermore, Zhang et al [14] identified that elements such as destination image, nostalgic feelings, flow experiences, and cultural identity significantly impact tourists' behavior intentions within the realm of tea tourism. Chanin et al [17] enhance the discourse by accentuating the importance of sustainable livelihood, subjective norms, and attitudes in shaping tourists' intentions to revisit.…”

“…Prior research into tea tourism has extensively scrutinized the impacts of various factors on tourists' perceptions. Specifically, destination image [14,15], service quality [12,16], tourism-supporting facilities [12], and nostalgic sentiments [14] have been identified as significant determinants shaping tourists' satisfaction and loyalty [14,17]. Although these studies pertaining to tea tourists' experiences have laid a robust foundation for comprehending the influence of these elements on tea tourists' perceptions, certain research gaps persist, necessitating further investigation.…”

“…Therefore, incorporating affordance theory into the study of tea tourism provides an important framework for observing the sequential journey from affordance existence to affordance perception, and eventually to affordance actualization [28,37]. Furthermore, it facilitates a deeper comprehension of the dynamic interaction between the tea tourism environment and tea tourists, and how perceptions of tea tourism can potentially shape their subsequent behavior intentions [14]. Despite the recognized applicability of affordance theory in unraveling the intricate dynamics between tourists and tea tourism environment [28], scholarly attention dedicated to exploring what the tourism environment can afford to tourists, and how it molds tourists' perceptions and behavior intentions is scarce.…”