“…With the increase in popularity of social media websites (e.g. Facebook, Reddit, Twitter), NLP researchers started using the textual data collected from these platforms for detecting emotions [4,5,6], offensive content [7,8,9], hate speech [10,11], humour [12,13,14], sarcasm [15,16,17], pejorative language [18], inspirational content [19], optimism [20,21] and the manifestations of mental health problems such as depression [22,23], suicide ideation [24,25] and anxiety [26]. Researchers explored the online content from social media even further and began focusing on the multi-modal data [27,28], including internet memes.…”