Abstract:This research conducted to see the effect of impulsive buying behavior factors on muslim female consumers in Madiun who purchase muslim fashion products online during the new normal period. The non-probability sampling technique used was purposive sampling and the population is muslim female consumers in Madiun, East Java and calculated using the unknown populations formula. The quantitative approach used in this research is based on primary data sources. Multiple linear regression analysis are used in hypothe… Show more
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