2023
DOI: 10.33830/jom.v19i2.6253.2023
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Determinant Factor Affecting Impulsive Buying Behavior of Fashion Products in E-Commerce

Fedianty Augustinah,
Christina Yanita Setyawati,
Acai Sudirman

Abstract: Purpose – This research aimed to analyze determinant factors influencing impulsive buying behavior of fashion products in E-Commerce. Methodology – Research instruments and quantitative data analysis were adopted for predetermined testing. The data was gathered using documentation instruments and the distribution of online questionnaires. The foundation for selecting the sample was oriented towards a non-probability sampling method using a purposive sampling formula. This research comprised a sample of 200 con… Show more

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