“…However, we accepted only four articles because we had difficulties to interpret any type of definition for success/failure from most of the articles published in that journal. Articles that include the customer's perspective only [13], [32], [34], [36], [43], [44], [45], [46], [47], [48], [49], [50], [51], [52], [53], [54], [55], [56], [57], [58], [59], [60], [61], [62], [63], [64], [65], [66], [67], [68], [69], [70], [71], [72], [73], [74], [75], [76], [77], [78], [79], [80], [81], [82], [83], [84], [85], [86], [87], …”