Determinants of Willingness to Adopt M-Commerce among Fisher Women Retailers in Karnataka, India

Abstract

The study assesses the potential for an intervention of m-commerce in the fisher women retailer community of coastal Karnataka region of India. The study was conducted using primary data with a sample size of 383 fisher women across 26 markets in Udupi, Uttara Kannada and Dakshina Kannada districts of Karnataka, who are engaged in fishing practices. This study analyses m-commerce adoption and digital literacy among fisher woman retailers. Study identifies an insight into the degree of acceptance, zeal to learn and willingness to experiment technology change and shift in the trade practices with a digital platform. The result, using binary logistic regression also identifies variation of significant variable and behaviour of the population across 3 districts. The present study provides the basis for further research to build m-commerce model for the fish retailers in coastal Karnataka..

Analisis Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Digital untuk Pemasaran Ikan Skala Mikro : Systematic Literature Review

“…Masyarakat nelayan masih memiliki keterbatasan pada infrastruktur dan teknologi dasar. Selain itu, sebagian besar nelayan juga buta huruf, dan ditambah dengan kemampuan digital yang rendah sehingga menyebabkan eksploitasi dan marginalisasi oleh pedagang besar di pasar yang menyebabkan penurunan nilai perdagangan ikan skala mikro (Prabhu & Joshi, 2018). Rendahnya produktivitas dan profitabilitas perikanan yang diakibatkan oleh kuantitas yang rendah, kualitas yang buruk, dan pendistribusian yang buruk dari ikan dan produk perikanan ke konsumen pun dikaitkan dengan rendahnya adopsi teknologi terutama di negara miskin dan negara berkembang.…”

“…TIK memainkan peran utama dalam menghubungkan pelanggan dengan penjual (Prabhu & Joshi, 2018). E-commerce membawa perdagangan ke dalam bentuk digital (Davila et al, 2021).…”

An integrated dataset on current adoption practices, readiness and willingness to use m-commerce amongst women fish vendors in Karnataka state, India

“…Major markets of Uttara Kannada districts in Karnataka, India Data accessibility " Data in determinants to use m-commerce among fisherwoman retailers in India”, Mendeley Data , v1, https://doi.org/10.17632/7fbn7cdjnv.1 Related research article R. Prabhu and H. Joshi, Determinants of Willingness to Adopt M-Commerce among Fisher Women Retailers in Karnataka, India, AGRIS on-line Papers in Economics and Informatics, 10(4) ( 2018 ), pp. 59–64, DOI: https://doi.org/10.7160/aol.2018.100406 [1] . …”

“…The datasets provide an insight into the m-commerce adoption practices amongst WFVs [1] in the context of emerging economies.…”

“…Prabhu and H. Joshi, Determinants of Willingness to Adopt M-Commerce among Fisher Women Retailers in Karnataka, India, AGRIS on-line Papers in Economics and Informatics, 10(4) (2018), pp. 59–64, DOI: https://doi.org/10.7160/aol.2018.100406[1].…”