Determining important factors on fish consumption with conjoint analysis in Tekirdag, Turkey

Abstract

In the world, there is an increasing consumption trend from red meat to white meat, especially to the fish. Despite the known benefits of fish consumption on human health, it is still not at the desired level in Turkey. The average fish consumption is 5.58 kg per capita in Turkey, and it is below the World (14.9 kg) and the EU (16.89 kg) average fish consumption. The aim of the study was to determine the importance level given to the factors that respondents consider when purchasing fish. In this study, surveys were conducted with 248 respondents. Conjoint analysis was used to determine the most important factors that influence respondents while purchasing fish. According to the results, fish consumption per capita in Tekirdag is 14.69 kg per year. In conjoint analysis results for all respondents, the most important factors in fish consumption are price (34.2%), form (31.4%), production method (26.9%) and supply channel (7.5%). The factors that influence respondents are changing according to the income groups. While price is the most important factor for respondents with a monthly income 1210 EUR or less, respondents with monthly income 1210 EUR and above pay attention to the processing type factor. Fish price and form are the most important factors for respondents. Retailers should aim to deliver fresh fish to consumers with a low-price policy. Due to this, it is needed to establish fish markets where necessary food controls and inspections are made, consumers relied, complying with European Union standards, fresh and cheap fish is sold.

Consumption of fishery products in Turkey's coastal regions

“…Secondly, its visual appeal, thirdly its price and other factors can be stated (trust in the place that sells fish, easy cooking, promotion and tasting). It has been reported in some studies that the price of fish is the most important factor in fish consumption (Brunsø et al , 2009; Hanis et al , 2013; Almeida et al , 2015; Geslani et al , 2015; Claret et al , 2016; Abdikoğlu and Unakıtan, 2019; Dal et al , 2019; Saka and Bulut, 2020). However, in this study, fish consumption in Turkey's coastal areas does not affect consumers' price.…”

Analysis of Factors Affecting Corn Seed Preferences of Producers: Case of Sakarya Province, Turkey

“…Cronbach's alpha coefficient is a weighted standardized mean calculated by taking the ratio of the sum of the variances of the k items in the scale to the total variance and takes values between 0 and 1. The range of possible values of alpha coefficient and the corresponding reliability of the scale are 0.00 ≤ α < 0.40 indicates that the scale is unreliable, 0.40 ≤ α < 0.60 indicates that the scale is of low reliability, 0.60 ≤ α < 0.80 indicates that the scale is quite reliable, 0.80 ≤ α < l.00 indicates that the scale is highly reliable (Azabağaoğlu et al, 2015). Cronbach's alpha coefficient, used to explain or question the homogeneous structure of the items in the scale, is a measure of the internal consistency of the items.…”