Determining the Attributes Affecting Consumers' Perceptions of the SUV Product Class of the DaimlerChrysler Jeep Cherokee Using the Repertory Grid and the O-A-R Classification

Poulakidas, Angela

doi:10.5281/zenodo.3470781

2017

DOI: 10.5281/zenodo.3470781

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Determining the Attributes Affecting Consumers' Perceptions of the SUV Product Class of the DaimlerChrysler Jeep Cherokee Using the Repertory Grid and the O-A-R Classification

Angela Poulakidas

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Determining the Attributes Affecting Consumers' Perceptions of the SUV Product Class of the DaimlerChrysler Jeep Cherokee Using the Repertory Grid and the O-A-R Classification

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