“…Although there are specific accounts of field testing messages in Australia, the Eastern Caribbean, and the US, for example, these accounts do not provide comprehensive or generalizable evidence, although they do reinforce the value of consumer testing of any messages. 22,26,27 Recent evidence on consumers' understanding of front-of-package food labeling also supports the case for the value of simple information. 28,29 At this stage, there is insufficient consumer research to underpin the formulation of meaningful nutrition communications in Australia and elsewhere.…”