“…A growing demand for the countryside and the appeal of rural living (Gao et al, 2014), especially expressed by urban population, formed the point of departure for a rapid increase in the demand for agritourism (Wicks & Merrett, 2003). For a long period of time, agriculture has been a dominant economic activity in rural areas (Simonović et al, 2017;Mihailović et al, 2018), but with the growing intensity of the globalisation process (Pjanić et al, 2018), a negative correlation between rural demography and property structure has been exposed (Carmichael, 2005;Blažević et al, 2018). In these circumstances, tourism is seen as the way of solving the problem since it has the capacity to promote rural communities and provide them new impetus for sustainable development (Brankov et al, 2017; Mandarić et al, 2017;Petrović et al, 2017).…”