Developing the NLP-QFD Model to Discover Key Success Factors of Short Videos on Social Media
Hsin-Cheng Wu,
Wu-Der Jeng,
Long-Sheng Chen
et al.
Abstract:In the transition from television to mobile devices, short videos have emerged as the primary content format, possessing tremendous potential in various fields such as marketing, promotion, education, advertising, and so on. However, from the available literature, there is a lack of studies investigating the elements necessary for the success of short videos, specifically regarding what factors need to be considered during production to increase viewership. Therefore, this study proposed the NLP-QFD model, int… Show more
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