PurposeThe purpose of this research paper is to explore innovation activity between the three institutional spheres of government, universities and industry in the Palestinian MAPs sector, with the aim of supporting the growth of the sector through the THM.Design/methodology/approachThe research study employed a qualitative exploratory design. Twelve semi-structured interviews were conducted with participants from the three spheres of the THM related to the agricultural sector. Content analysis was conducted on the data obtained from the interviews, followed by comparative analysis.FindingsSome elements of the THM are present in the Palestinian MAPs sector, but others are missing, preventing its success. An effective policy is an important prerequisite for a THM to survive and thrive. There is a need to clarify the rules of engagement in terms of collaboration between the three institutional spheres. To promote innovation in the sector, there is a need to empower the farmers and cooperatives, improve farming system efficiency, upgrade distributors to logistic service providers, and build hybrid processing models.Practical implicationsThe role of government is to apply policy to facilitate relations and exchanges between the three spheres. Industry possesses the motivation to invest in high-growth potential sectors. Universities could take the opportunity to establish its presence and fine-tune its portfolio of tasks so that industry is aware of these tasks and sees value in them.Originality/valueThe paper discusses the university–industry–government relationships in the framework of a developing and unstable economy such as Palestine.