2014
DOI: 10.1080/02642069.2014.939640
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Development and validation of the Customer-Centered Behavior measure

Abstract: The purpose of this study was to develop and validate a new measure of customer service job performance -the Customer-Centered Behavior (CCB) measure. The CCB measure draws on the content of over 15 existing measures, but captures inrole service performance focused on customer interactions in a multidimensional framework. Three studies were conducted to develop and validate the new measure. Study 1 addresses the item generation process and examines the initial factor structure. Results demonstrate that service… Show more

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Cited by 7 publications
(5 citation statements)
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“…Supervisors were asked to rate the customer service performance of each participating employee in the previous six months based on the frequency with which they displayed behaviors on a twelve-item multidimensional customer-centered behavior (CCB) measure, which has been found to have good psychometric qualities (Michel, Tews, and Kavanagh 2010). The measure consists of one second-order dimension and three first order dimensions of customer service behavior—customer assurance behaviors (four items; α = .92), customer responsiveness behaviors (four items; α = .90), and customer recommendation behaviors (four items; α = .88).…”
Section: Methodsmentioning
confidence: 99%
“…Supervisors were asked to rate the customer service performance of each participating employee in the previous six months based on the frequency with which they displayed behaviors on a twelve-item multidimensional customer-centered behavior (CCB) measure, which has been found to have good psychometric qualities (Michel, Tews, and Kavanagh 2010). The measure consists of one second-order dimension and three first order dimensions of customer service behavior—customer assurance behaviors (four items; α = .92), customer responsiveness behaviors (four items; α = .90), and customer recommendation behaviors (four items; α = .88).…”
Section: Methodsmentioning
confidence: 99%
“…Though PCSP shares some elements with organizational citizenship behaviors and/or extra-role behaviors, it differs from these two constructs in three aspects (Michel, Tews, & Kavanagh, 2014; Raub & Liao, 2012). First, whereas PCSP entails a self-starting and unprompted element, organizational citizenship behavior (OCB) and extra-role behaviors are frequently reactive in nature (Grant & Ashford, 2008; Raub & Liao, 2012).…”
Section: Theory and Hypothesesmentioning
confidence: 99%
“…First, whereas PCSP entails a self-starting and unprompted element, organizational citizenship behavior (OCB) and extra-role behaviors are frequently reactive in nature (Grant & Ashford, 2008; Raub & Liao, 2012). Second, PCSP are long-term oriented, anticipatory behaviors, which might not be necessarily encompassed by the definition of organizational citizenship behaviors and extra-role behaviors (Michel et al, 2014; Raub & Liao, 2012). Third, PCSP calls for the delivery of promised service “extras” in a persistent way, while organizational citizenship behaviors and extra-role behaviors could be an instant behavior in the workplace.…”
Section: Theory and Hypothesesmentioning
confidence: 99%
“…As such, since rejecting the host's offer may signify ingratitude toward the host, to avoid feelings of guilt (for breaking the rules of hospitality), the guest feels obliged to submit to the host's will at the expense of her/his own self-control. As such, this study attempts to explore the CP concept by conducting a comprehensive analysis of guest's behavior toward their appreciation for the host's hospitality, and also by developing a measure of CP for the first time following a multi-staged procedure (DeVellis, 2003;Michel, Tews, & Kavanagh, 2014).…”
Section: Ceremonious Politeness (Cp)mentioning
confidence: 99%