Development of a system for statistical measurement of the influence of digital technologies on the efficiency of management

Petrovska

Safronova

et al. 2022

Self Cite

This paper considers the processes of digitalization of urban management, which forms the prerequisites for solving the problem of the development of the concept of smart cities. As a result, the historical aspects of the formation of the Smart City concept are distinguished. Based on this, elements of the Smart City concept are highlighted at the present stage, such as vision, ecosystem, management, technological background, and financing. Generalization of the results of the study of the processes of digitalization of smart city management has made it possible to distinguish its traditional components, which include transport, energy, utilities, urban environment, security, and "smart" house. In order to ensure effective monitoring of the implementation and development of digital services in the smart city management system, it is proposed to use "city smartophores". The systematization of the Smart City formation experience provided an opportunity to distinguish the relevant models of digitalization of urban governance – decentralized, centralized, and local. The scope of application, initiators, advantages and disadvantages, and prospects for the development of each of them are determined. Unlike other results of the study of the effectiveness of the development of smart cities, it is suggested that the most vivid picture of ensuring a comfortable life in the city is demonstrated by the size of its population. It is proved that it is in the developed cities of any country in the world that there are positive rates of population growth. Quantitative criteria for determining the upper and lower limits of the efficiency of smart city development according to the selected indicator have been developed. The practical application of the results of the study is the possibility of predicting further directions of development of the smart city based on a quantitative assessment of the level of its digital transformation

Section: Discussion Of Results Of the Study Of Ensuring The Digitaliz...mentioning

confidence: 99%

Development of methods for evaluating the effectiveness of smart cities under the conditions of digitalization of city governance

Petrovska

Safronova

et al. 2022

Self Cite

“…The concept of "government as a platform" (Government as a Platform, GaaP) [13], which was developed in [14], is based on the understanding of the government as an organizer and moderator, and not as an authoritative initiator of interactions in society. The key role in the concept is played by the technological infrastructure of the platform [15,16] and technologically protected information (information resource), which is created by citizens. The main manager of an information asset in the case of a centralized platform is the government (for example, Ukrainian "Diia").…”

Section: The Structure Of the Concept Of "Government As A Platform"mentioning

confidence: 99%

Implementing the "government as a platform" concept: the assessment method and an optimal human-centered structure to address technological challenges

Byelova

Kud³

et al. 2023

The object of this study is the factors of implementation of the concept of government as a platform. The study solved the problem of identifying factors and choosing a model for analyzing the conditions for building a socio-technological model of interaction between society and the state. The concept of government as a platform is presented in the form of interrelated entities, components of technological infrastructure and digital assets. A feature of the described structure is the consideration of social value, which is explained by the principles of the concept under study. The factors of implementation of the concept include professional and personal characteristics of civil servants; organizational structure of the government; legal regulation; financial mechanisms; use of digital technologies of Industry 4.0; digital opportunities of the population and businesses; digital engagement. The identified factors take into account the need to take into account the needs and requirements of citizens, technological readiness, and competence of the government. It has been established that during 2022 there was a global trend towards an increase in the level of development of e-government. The results of the analysis of user experience on interaction with electronic public services confirm the need to focus on consumers. A theoretical model for adopting the state digital platform has been developed. The model consists of six independent variables, three intermediate variables, and one dependent variable. In the model, independent variables include tangible ease of use, uncertainty in technology, social pressure, efficiency of work with computer equipment, technical capabilities. Intermediate variables include attitude to use, tangible utility, user satisfaction, and intent to use. The dependent variable is the actual use of technology.

“…The impact of digital technologies on management efficiency [26] Cloud technologies, social media, big data, 3D printing Digital assets, decentralized management [27][28][29] Blockchain, digital platforms into a formalized system, the basis of which is customer satisfaction data, and market and financial indicators [43]. Leadership as a management function embodies influence on performers, motivation, and internal organizational communications.…”

Section: Research Context Digitization Technologiesmentioning

confidence: 99%

Explication of the role of digital technologies in marketing management of a modern company

Hromov

Tymchenko

et al. 2022

This study considers the use of digitalization technologies in the management of marketing of a commercial company. As a result, the problem of bringing empirical knowledge about the importance of digitalization technologies in the company's marketing management to a theoretical model has been solved. Digitalization technologies for implementation in marketing activities were selected and the decomposition of marketing management in a commercial company was performed. On this basis, a theoretical model for assessing the impact of digitalization technologies on the marketing management of a commercial company has been developed. The results of an empirical study based on the developed theoretical model proved the truth of the hypothesis about the positive impact of the spread of the use of digitalization technologies on the marketing management components of commercial companies. The choice of specific digitalization technologies is explained by the essence of marketing as a management activity. Structural decomposition of the marketing management process is explained by traditional management functions and clarifies the criteria for choosing technologies. The results of calculations according to the formed theoretical model are explained by the development of the platform economy and ecosystems, which involve the studied big data technologies, cloud computing and social media, as well as blockchain. The methodical approach to substantiating the role of digitalization technologies proposed in this study is characterized by the use of fundamental provisions on cybernetic systems, management theory, and modern marketing concepts. The obtained results make it possible to find out the presence and direction of the effects of the spread of the use of digitalization technologies in the company's marketing management and make informed decisions about the business digitalization strategy