Development of an effective tool for risk communication about food safety issues after the Fukushima nuclear accident: What should be considered?

Cho, Tae Jin; Kim, Nam Hee; Hong, Yoon Ji; Park, Byoung Il; Kim, Hee Sung; Lee, Hyang Gi; Song, Min Kyung; Rhee, Min Suk

doi:10.1016/j.foodcont.2017.03.023

Cited by 10 publications

(13 citation statements)

References 48 publications

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“…food safety (Siegrist et al., 2003). Trust is a term that has generated numerous definitions, varying from the detailed and nuanced (where trust is conceptualised to exist in different forms, such as cognitive trust, emotional trust and behavioural trust (Kasperson et al., 1992) to the general (it is defined as ‘faith or confidence in a person or institution’ (Cho et al., 2017)). Therefore, it is necessary for clarity to use specific definitions for the meaning of the terms ‘trust’ or ‘confidence’ within this discussion.…”

Section: Assessmentmentioning

confidence: 99%

“…The literature on trust is copious, with authors often linking trust to related concepts such as trustworthiness (O'Neill, 2018), credibility (Frewer, 2003;Cho et al, 2017) or confidence (Khan et al, 2017;Siegrist, 2019). Examination of trust also includes considerations of belief (Visschers and Siegrist, 2008;Lam et al, 2018) as well as willingness to open oneself to another party (Auger, 2014).…”

Section: Trust and Confidencementioning

confidence: 99%

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Technical assistance in the field of risk communication

Maxim¹,

Mazzocchi²,

Broucke³

et al. 2021

EFS2

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This report assesses peer-reviewed and grey literature on risk communication concepts and practices, as requested by the European Commission to support the implementation of a 'General Plan for Risk Communication', i.e. an integrated framework for EU food safety risk assessors and risk managers at Union and national level, as required by the revised EU General Food Law Regulation. We conducted a scoping review of social research studies and official reports in relation to risk communication in the following areas: understanding and awareness of risk analysis roles and tasks, reducing misunderstanding of the different meaning of the terms 'hazard' and 'risk', tackling misinformation and disinformation, enhancing confidence in EU food safety, taking account of risk perceptions, key factors in trade-offs about risks, audience segmentation and tools, channels and mechanisms for coordinated risk communications. We structured our findings as follows: i) definitions of key concepts, ii) audience analysis and information requirements, iii) risk profiling, models and mechanisms, iv) contributions to communication strategies. We make several recommendations for consideration by the Commission, both in terms of actions to support the design and implementation of the general plan, and research needs that we consider crucial to further inform appropriate risk communication in the EU. EFSA carried out a targeted consultation of experts and a public consultation open to all interested parties including the general public, in preparing and finalising this report.

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Section: Assessmentmentioning

confidence: 99%

Section: Trust and Confidencementioning

confidence: 99%

Technical assistance in the field of risk communication

Maxim¹,

Mazzocchi²,

Broucke³

et al. 2021

EFS2

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“…To revise the draft questionnaire for clarity and validity, a pilot test was conducted by the pretesters who were consumers (n = 15; randomly selected) and expert researchers (n = 15; randomly selected). The pretesters were asked to evaluate the questionnaire with the perspectives to the terminologies that needed to be revised to improve clarity, unclear, and/or difficult expressions, and contents that might induce the respondents to feel displeasure or resistance during the survey [43]. The questionnaire was revised according to the opinions of the pretesters.…”

Section: Contents Of the Final Revised Questionnairementioning

confidence: 99%

Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends

Cho

Kim

et al. 2020

IJERPH

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Although consumers’ food purchase/transport have been reported as causes of food safety risks, there is a lack of empirical data that are feasible to identify persistent and emerging risky behaviors of consumers. This longitudinal trend study consists of individual consumer surveys in 2010 (n = 609) and 2019 (n = 605) to analyze changes in risky behaviors linked to food purchase/transport over a decade. Overall, the results identified purchase/transport time and purchase order as the emerging and unchanged risk factors, respectively. Consumers’ preferences into channels for purchase (large discount stores rather than small/traditional markets) and transport (using cars or delivery) implied the convenience as the noticeable trend. Whereas, unexpected increases in purchase/transport time highlighted the underestimated risks in long-term exposure of foods under inadequate temperature. Food should not be exposed to danger zones > 1–2 h, but consumers might be unaware of the risk especially for preferred channels (e.g., 77 and 36 min. are required for purchase and transport from large discount stores, respectively). In the case of unchanged risky behavior, more than half of consumers in both surveys did not follow proper purchasing orders. Our findings highlight the necessity for novel countermeasures and the improvement of current consumer guidelines against emerging and unchanged risky behaviors, respectively.

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“…PMT integrates cognitive process with information, knowledge, attitudes towards actual behaviors [6], which apply to the context of this research. To date, most scholars have focused on design as an effective tool for food risk communication, or explored the factors that influence the communication effectiveness of consumers [7][8][9][10][11]. However, only a few studies have explored the behavior of food risk communication through the lens of protection motivation theory.…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective

Ying

Wen

Chu

et al. 2021

IJERPH

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There are many hidden safety hazards in homemade food due to an absence of food preparation and storage knowledge, and this has led to many food safety incidents. The purpose of this study was to explore the influencing factors of consumers’ food risk communication behavior on social media in northeast China, using the protection motivation theory. We integrate the Suan Tang Zi food poisoning accident and the protection motivation theory to develop a conceptual model to predict food safety risk communication on social media. We conducted a questionnaire which adapted measures from the existing Likert scales. A total of 789 respondents from northeast China participated in this study. We tested our hypotheses using a structural equation model. Results show that perceived severity, perceived vulnerability and self-efficacy have a significant influence on consumer protection motivation. Response efficacies have a positive impact on consumer protection motivation, but response barriers have a negative impact on consumer protection motivation. Additionally, information need and protection motivation of consumers have a significant impact on food safety risk communication on social media. Overall, the protection motivation theory accounted for 71% of the variance in food safety risk communication on social media. Practical implications and suggestions are proposed for the related stakeholders, as well as consumers, to encourage the public to participate in the food risk communication in this study. The research findings presented the social media as a kind of food risk communication channel contributes to consumers acquire accurate information on food quickly, in turn, reduce the probability of food poisoning in daily life. Protection motivation theory may provide some insights into how we can increase the rate of food safety risk communication on social media.

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Development of an effective tool for risk communication about food safety issues after the Fukushima nuclear accident: What should be considered?

Cited by 10 publications

References 48 publications

Technical assistance in the field of risk communication

Technical assistance in the field of risk communication

Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends

Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective

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