Development of Entrepreneurial Activity Using the Integration of Human Capital and Green Technologies to Optimize the Sustainable Development of the Tourism Sector (A Case Study of the Republic of Kazakhstan)
Gulmira Rakhimzhanova,
Zauresh Nurgalieva,
Liliya Shayakhmetova
et al.
Abstract:The development of the tourism sector faces serious challenges, which are related to its environmental transformation, digitalization, and integration of new technologies, as well as competitiveness. Tourists’ behavior is also changing. The future demand for tourism is likely to be driven by growing environmental awareness, increased use of digital services and new technologies, a shift towards a more personalized travel experience, and ensuring well-being and better engagement with local communities and cultu… Show more
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