Development of measures for studying emerging technologies

Benbasat, Izak; Moore, Gary C.

doi:10.1109/hicss.1992.183351

Cited by 12 publications

(10 citation statements)

References 9 publications

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“…However, the complex nature of these problems are becoming even more and more challenging for SMEs and this study especially if the framework is vital for practitioners that are involved in decision-making and seek to develop models for IT application (Derick and West, 2003). Therefore, the framework could be useful to micro-businesses in having a more indepth insight on the factors shaping DMD as well as a strong justification for the courses of action (Benbasat and Moore, 1992) in DMD adoption process. The practical insight can be utilised by SMEs to create awareness on the use of DMD and how to successfully adopt the new devices and avert some of the challenges they may be encountering in the future.…”

Section: Discussionmentioning

confidence: 99%

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

Eze

Chinedu-Eze

Okike

et al. 2020

Humanit Soc Sci Commun

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This paper examines critical success factors shaping the adoption of digital marketing devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both unstructured and semi-structured interviews were conducted with a total of 26 micro-businesses drawn purposefully from the online database and underpinned by technology, organisation and environment (TOE) framework. This helped to unravel 14 critical success factors influencing the adoption of DMD by micro-businesses in Nigeria. These factors include functional capability, adaptive capacity and expandability which are related to technology context. Collective understanding, degree of partnership and diversity of information are linked to the organisation context while the level of training, quality of service delivery, customer fulfilment and intense competition are associated with environmental context. The study expanded the TOE framework by unravelling the impact expectancy context which is associated with factors, such as budget, business expansion, diversity and return on investment. This study will be of importance to academics and practitioners because it provides further awareness into DMD adoption framework, factors critical to the DMD adoption and may assist in reducing the number of resources spent in search of information aimed at helping DMD adoption by micro-businesses.

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Section: Discussionmentioning

confidence: 99%

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

Eze

Chinedu-Eze

Okike

et al. 2020

Humanit Soc Sci Commun

View full text Add to dashboard Cite

show abstract

“…Therefore, the framework could also serve as a frame of reference to SMEs seeking to have a deep insight and a common understanding of the factors influencing the adoption of mobile marketing devices. Also, the framework could be used by managers for a strong justification for the courses of action (Banbaset and Moore, 1992; Macredie and Mijinyawa, 2011) in the adoption of mobile marketing technology. SME managers and other decision-makers could use the argument in the study and the practical insight in this study to create awareness among staff on the benefits and challenges associated with the use of mobile marketing technologies.…”

Section: Discussionmentioning

confidence: 99%

Mobile marketing technology adoption in service SMEs: a multi-perspective framework

Eze

Chinedu-Eze

Bello

et al. 2019

JSTPM

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Purpose The popularity and use of mobile marketing technologies or devices have led to significant interest from researchers and practitioners, particularly in small- and medium-sized enterprises (SMEs), where these technologies offer significant benefits to SMEs given the poor human capital and financial constraints encountered. The use of mobile marketing devices assists SMEs to boost their sales promotion strategies which aim at increasing the sales of their products and services. However, there has been limited focus on developing a suitable framework that enables the evaluation and shared an understanding of the factors influencing the adoption of mobile marketing technology by service SMEs in Nigeria. Therefore, this paper aims to develop a theoretically grounded framework for exploring these factors and explaining their impact on mobile marketing technology adoption in SMEs in Nigeria. Design/methodology/approach The study is qualitative and used both unstructured and semi-structured interviews with a total of 26 participants drawn purposively from NIJA database in Nigeria. Thematic analysis was deployed in analysing the data. Findings The study developed an extended technology organisation environment (TOE) framework by incorporating the value anticipation context which helped to unveil 16 key factors influencing mobile marketing technology adoption in service SMEs in Nigeria. The finding revealed that factors associated with the extended TOE framework have an impact on SMEs mobile le marketing technology adoption but at different levels. Research limitations/implications The limitation of this study emerged because of the use of qualitative methodologies about the research design, rigour in the collection and management of the large volume of the raw data, the data analysis and the credibility of the findings. This may lead to unforeseen respondent and research bias in the data analysis, which may lead to a limited understanding of alternatives and insights into the factors influencing the adoption of mobile marketing. Hence, other measures and approaches such as case study and mix-method could be deployed to validate the findings further. Also, one of the limitations of qualitative study has been the issue of theoretical generalizability of the framework. The generalizability of the formwork needs to be established across a broader range of the population. Future studies may apply confirmatory statistical techniques to test and ascertain the validity and reliability of the framework across a broader population of mobile marketing technology adopters in Nigeria. Such studies may be used as a benchmark for the theoretical constructs and the factors that may lead to the success or failure of mobile marketing technology adoption. Originality/value The study had further enriched TOE framework and provided an analytical dimension for exploring the adoption of mobile marketing technology. It also demonstrates the capacity to provide a reliable explanation of the factors and serves as a tool for evaluating the benefits or challenges of mobile marketing technology adoption in SMEs in Nigeria.

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“…The third construct is compatibility, which identifies and explains the extent to which an OSS is perceived to fit with the adopter's existing values and software policies, previous experiences and relevant skills, or current IT needs (Benbasat and Moore 1992;Rogers 1995;Taylor and Todd 1995a,b)). An example is of perceptions related to functionality (Fitzgerald and Kenny 2003;Forrester Consulting 2007;Overby et al 2006), which was identified to fit with the feature of 'current IT needs' and can be argued to fit with 'existing values'.…”

Section: Attitudinal Belief Structuresmentioning

confidence: 99%

A theory-grounded framework of Open Source Software adoption in SMEs

Macredie

Mijinyawa

2011

European Journal of Information Systems

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The increasing popularity and use of Open Source Software has led to significant interest from research communities and enterprise practitioners, notably in the small business sector where this type of software offers particular benefits given the financial and human capital constraints faced. However, there has been little focus on developing valid frameworks that enable critical evaluation and common understanding of factors influencing Open Source Software adoption. This paper seeks to address this shortcoming by presenting a theory-grounded framework for exploring these factors and explaining their influence on Open Source Software adoption, with the context of study being small to medium sized Information Technology businesses in the UK.The framework has implications for this type of business -and, we will suggest, more widely -as a frame of reference for understanding, and as tool for evaluating benefits and challenges in, Open Source Software adoption. It also offers researchers a structured way of investigating adoption issues and a base from which to develop models of Open Source Software adoption. The study reported in this paper used the Decomposed Theory of Planned Behaviour as a basis for the research propositions, with the aim of: (i) developing a framework of empirical factors that influence Open Source Software adoption; and (ii) appraising it through case study evaluation with 10 UK Small to Medium Sized Enterprises in the Information Technology sector.The demonstration of the capabilities of the framework suggests that it is able to provide a reliable explanation of the complex and subjective factors that influence attitudes, subjective norms and control over the use of Open Source Software. The paper further argues that the Decomposed Theory of Planned Behaviour proved useful in this research area and that it can provide a variety of situation-specific insights related to factors that influence the adoption of Open Source Software.

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Development of measures for studying emerging technologies

Cited by 12 publications

References 9 publications

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

Mobile marketing technology adoption in service SMEs: a multi-perspective framework

A theory-grounded framework of Open Source Software adoption in SMEs

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