Development of Mobile Application for Sustainable Creative Tourism Assessment using Confirmatory Factor Analysis Approach

Using technology to deliver specific human interests is gaining attention. It results in humans being presented differently with what each individual wants. Therefore, this research aims to develop a culturally tourism recommended application using machine learning technology. It has three objectives: to develop a predictive model for cultural tourism management using text mining techniques, to evaluate the effectiveness of the cultural tourist attraction management model, and to assess the satisfaction of using the application for cultural tourism management. The research data was collected on Facebook conversations from 385 tourists (3,257 transactions) who had traveled to a famous tourist destination in Maha Sarakham Province. The prediction model development tools are three classification techniques including Naïve Bayes, Neural Network, and K-Nearest Neighbor. The model performance evaluation tool consists of a confusion matrix and cross-validation methods. In addition, a questionnaire was used to assess the satisfaction of the application. The results showed that the model with the highest accuracy was modeled by the Naïve Bayes technique with an accuracy of 91.65%. Simultaneously, the level of satisfaction with the application was high, with an average of satisfaction equal to 3.98 (S.D. equal to 0.69). It was therefore concluded that the application was accepted by it to be further expanded to offer more widespread research.

Section: Tourists' Attitudes Towards Technologymentioning

confidence: 99%

Information Systems for Cultural Tourism Management Using Text Analytics and Data Mining Techniques

Yuensuk

Limpinan

Nuankaew

et al. 2022

“…A questionnaire was designed for the subject of the study based on [8] was distributed to the individuals of the randomly selected sample from the study population (residents and users of smartphones apps in Al-Kharj), in order to identify the extent of the spread of smartphones and the effect of using their apps in supporting and developing tourism marketing [13][14][15] operations in the Kingdom. The survey form included three basic axes.…”

Section: Study Toolmentioning

confidence: 99%

The Use of Mobile Phones and their Apps in Tourism Marketing in the Kingdom of Saudi Arabia

Al-Hazmi

2021

<p>This study aims at identifying the importance of using smartphone apps in tourism marketing in Al-Kharj Governorate in the Kingdom of Saudi Arabia. The study used the descriptive and analytical approach in studying its hypotheses and achieving its objectives. It concluded that the majority of the study sample use smartphones and their tourism apps in the process of obtaining information and complete the purchasing process for the tourist trip.These apps are used to attract tourists as the best advertising method that attracts the targeted market. The study presented a set of recommendations, the most important of which is increasing cooperation between the authorities that supervise the tourism activity in the governorate when designing these apps and working to develop the technological infrastructure in line with the nature of development in the field of smartphones.</p>

“…Various mobile apps that have been developed, aiming to promote users to get easy access to information (Dickinson et al, 2018). Based on research from Chitralada (Suphachaimongkol et al, 2019), introduces and develops the mobile application process for sustainable creative tourism (SCT) using the confirmatory factor analysis (CFA) approach. The process in the study was divided into 4 phases which showed that the study fulfilled the requirements to establish indicators for the assessment of the new SCT.…”

Section: Literature Reviewmentioning

confidence: 99%

User-centered Design for Mobile Apps Guide Service Heritage Tourism in Indonesia

Widarti

Eman

Suyoto

2020

Heritage tourism is a tourist trip by visiting places that have historical and heritage value as a tourist attraction. In this study selected three locations in Indonesia are Yogyakarta, Bandung, and Bali. The tourism phone application is an application service tour guide encourages tourists to get information on the journey of heritage tourism. With this application, the user chooses the tourism package according to the area that the user wants to visit. Heritage tour guide application uses the user-centred design (UCD) method. UCD is an iterative design process in which designers focus on the users and their needs in each phase of the design process. This application makes it easier for tourists because it is a tool for carrying out heritage tourism trips. Tourist can access routes, and tourist destinations will be addressed in the Heritage journey. The results of the design of tour guide services with a confidence scale of 95% intervals, which showed this study was successful in designing tour guide services that were in line with user expectations.