Development of Mobile School Parent Desk Using 7C Framework

Abstract

<jats:p>Customers are very important for the success of an educational institution or company. An educational institution must establish a good relationship with the prospective customer and existing customers in order to maintain and grow customer loyalty. The purpose of this research is to identify the features of an Mobile Parent Desk application needed by parents and school, designing Mobile Parent Desk application according to the needs of parents and the school, implementation plan of a Mobile Parent Desk application. Respondents in this study consisted of two groups: parents and school. The methods of analysis used in the research are factor analysis, 7C framework, and descriptive statistics. The final result of this research is an e-CRM application-Mobile Parent Desk with features developed from 7C framework.</jats:p>