“…These personality characteristics could be used to match interventions to individuals, thereby providing a closer link between intervention message and purpose, and the characteristics of the person receiving the intervention. In today's fast-growing technological world, the development of interventions that are computer-tailored in real time to address the characteristics of individual recipients is feasible, and is being used in an increasing number of settings and to address many different behaviors (Ausems et al, 2002;Carlson et al, 2000;August et al, 2001;Chiauzzi et al, 2005;Cummins et al, 2003;Werch, 2001;Werch et al, 2005). This approach may also show promise for tailoring driving safety interventions to individuals.…”