Based on the geometry and structural concepts of calligraphy, this paper comprehensively considers the optimization of character structure and geometric lines and realizes the optimization of the echo relationship between strokes so as to obtain the design of Chinese characters that meet the aesthetic requirements of calligraphy. Based on the quantitative statistics of 3650 character components “structure body” and structural data, we summarize the finer structural guidance for design teaching. Using the calligraphy layout optimization method to optimize the calligraphy and its artistic design, the visual effect of the beautified Chinese characters can be observed. The findings indicate that the graphical design of Chinese character calligraphy is entirely based on geometric transformation. In the statistical analysis of the geometric structures of 3650 Chinese character calligraphy, there are 3391 types of geometric structures. The growth rate of the number of types gradually slows down when the structure depiction reaches the 4th layer. Therefore, the structure depiction should be divided into 8 layers, which can make the design teaching more refined. The optimized beautification degree of the logo design of a brand in the wine industry and the logo of the emblem of a sports meeting is more beautiful and aesthetically pleasing. Therefore, the method of this paper can achieve the beautification effect.