The author has developed an innovative market mechanism «Information and communication platform «Experimental site 5.0», which provides an affordable and effective tool that allows representatives of the active working-age population through a digital platform to gain access to the development of new professions, gain the necessary experience, effectively use professional skills and improve individual labor productivity, which, as a result, will help to reduce the unemployment rate at the regional level, increase the competitiveness of enterprises of the project participants and accelerate the processes of digital transformation of the labor market.