Development of the Potential Establishment of the Sports Industry in Creating Business Opportunities in Kuta Mandalika

Abstract

Purpose:The sporting events industry is one of the world's largest markets and significantly impacts the economy. The sports industry sector is still new, dynamic, and developing. Using sports tourism will provide opportunities to develop recreational sports to be more desirable and even applied by the community. Design/methodology/approach: The type of research used in this research is descriptive qualitative. The qualitative method is a research procedure that produces descriptive data in the form of written or spoken words from people and observed behavior. The stages of the research method include data collection techniques carried out through document review, interviews, and observations. The data obtained from the field were recorded in descriptive form according to what was encountered by the researcher. Notes in the descriptive form are natural data records from the research field used for data collection. Findings: The availability of natural and tourism potential in Kuta Mandalika dramatically supports the development of the tourism industry. However, the reality is that the community has not fully utilized Kuta Mandalika in developing the sports industry. Practical implications: This study aims to analyze the sports industry in Kuta Mandalika, Central Lombok, as a field for developing recreational sports.

The capabilities of sports as an option for poverty reduction strategy: Citizen perspective

“…Lack of employment among the working class in Africa contributes greatly to the ever‐increasing poverty in the continent (Wilson, 2019). In recent years, sports has come to be seen in some countries as a multifaceted sector that boosts the gross domestic product by bringing in millions of dollars and providing jobs (Abeku & Musa, 2018; Isnaini & Muttalib, 2022; Zvosec et al, 2023). Using sports as a catalyst for job creation involves considering various factors that contribute to its economic viability and sustainability.…”

“…Sports has the capacity to create economic opportunities for individuals and communities (Schulenkorf, 2017). By developing sports facilities, organising tournaments and promoting sports tourism, countries can attract investments and generate revenue (Isnaini & Muttalib, 2022). This can lead to the creation of jobs, income generation, and overall economic development, which helps alleviate poverty.…”