The purpose of this study is to identify the strategic direction of organizations and their employees to efficiently utilize smart factories and enhance business performance among Korean manufacturing companies. Research design, data, and methodology: We derived a structured research model to check the mediated effect of utilization of smart factory between the characteristics of smart factory and the innovation activities. Results: Quality characteristics of smart factory and Innovation activities were all found to have a statistically significant effect on utilization of smart factory, utilization of smart factory was found to have a statistically significant effect on the business performance. And it has been shown that the utilization of smart factory is partially mediated relative to the quality characteristics of smart factory and business performance and relative to innovation activities and business performance. Conclusions: Smart factory builders can reflect the areas that affect utilization of the smart factory in their strategies by considering the quality characteristics of the smart factory and innovation Activities. Therefore, smart factory builders can identify the quality characteristics of smart factory and reflect them in the process and analyze active utilize measures through the innovative activities of the employees of the organization, thereby influencing business performance.