Dialogic Communication Model Application To Measure Dialogic Level on Website

Abstract

Corporate communication is one of the main keys to building public trust in a company. The development of information and communication technology such as websites is used by companies to achieve a goal. This study uses quantitative content analysis methods to answer whether PT Freeport Indonesia, which is now a state-owned company, can implement Dialogic communication on the company's website. The methodology used is quantitative content analysis, while the research is the website of PT Freeport Indonesia for the period 2021. The data analysis used is a coding sheet and the principles presented by Kent & Taylor (1998). The results obtained are through the eight main features and their contents, and 88 news reports in 2021 that the principles of dialogic communication are applied to the website. PT Freeport Indonesia applies all the principles of Dialogic Communication so that it can be called dialogic, which is open and communicative to the public or its visitors. The five principles have different values ​​or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication. The five principles have different values ​​or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication. The five principles have different values ​​or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication.

Communication on the university library websites and students’ scientific information-seeking during the Covid-19 outbreak: A comparison of four Asian countries

“…The correlation supports Kwanya and Nyariki's (2019) study that the search for scientific information is largely determined by the availability, credibility, and trust of information sources; two-way and interactive communication channels. The dialogic communication model includes these factors, which are contained in the dimensions of usefulness, dialogic loop, ease of interface, return visits, and conservation of visitors (Kent and Taylor, 1998;Safitri et al, 2022). The questionnaire data describes that the mean scores for all dimensions are good (3.564 out of 5.00).…”

“…The questionnaire incorporated dimensions of dialogic communication (Independent variable) from previous research (Agyemang, Boateng, and Dzandu, 2015;Kent and Taylor, 1998;Kriyantono et al, 2023;Oliveira and Huertas, 2014;Safitri et al, 2022;Veronika et al, 2022), as follows:…”

“…Website as a form of internet communications has been equipped with features that allow users to interact in a personal and two-way manner. The internet has enabled personal face to face communication and mass communication to simultaneously occur (Hinson, 2018;Safitri et al, 2022;Veronika et al, 2023).…”