An electric field drives most dye-doped liquid crystal devices. Here, we demonstrate a new photo-responsive dye-doped self-organized cholesteric liquid crystal device. Upon UV or blue light exposure, the helical twisting power of the chiral azobenzene changes because of the trans-cis isomerization. As a result, the initially vertically aligned liquid crystal directors and dye molecules will change from transparent state to dark state. Such a polarizer-free photo-activated dimmer can be used for wide range of applications, such as diffractive photonic devices, portable information system, vehicular head-up displays, and as a smart window for energy-saving buildings.