Did the GDPR increase trust in data collectors? Evidence from observational and experimental data

Bauer, Paul C.; Gerdon, Frederic; Keusch, Florian; Kreuter, Frauke; Vannette, David L.

doi:10.1080/1369118x.2021.1927138

Cited by 11 publications

(13 citation statements)

References 43 publications

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“…Instead, expectations of manufacturers mishandling data persists even within the framework of GDPR regulations. The Dutch participants' perceptions are as such aligned with the findings of Bauer et al (2021), where they did not find evidence supporting that GDPR has positively increased trust [42]. One of the main differences, compared to Norwegian participants, is that Dutch participants are less common to refer to a civic principle.…”

Section: Have a Responsibility But With The Gdpr Law That Is Mainly A...mentioning

confidence: 59%

Trust in the institution and privacy management of Internet of Things devices. A comparative case study of Dutch and Norwegian households

Paupini

Zeeuw²,

Teigen

2022

Technology in Society

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Section: Have a Responsibility But With The Gdpr Law That Is Mainly A...mentioning

confidence: 59%

Trust in the institution and privacy management of Internet of Things devices. A comparative case study of Dutch and Norwegian households

Paupini

Zeeuw²,

Teigen

2022

Technology in Society

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“…For example, Professor Damian Geradin submitted that GDPR "effectively strengthened the position of the platforms on digital advertising markets to the detriment of other intermediaries, but also advertisers and publishers," while the Daily Mail Group told us that GDPR has given Google the "freedom to do what they want with data collected through publishers, while threatening not to serve ads to any publishers which do not satisfactorily obtain consumers' consent on their behalf. " (p. 146) Our study is currently one of the few academic studies on the relationship between GDPR and consumer privacy concerns and has shown that further research is required in this area (Bauer et al, 2021). The technological landscape is still developing rapidly, meaning research should be conducted frequently to reflect consumers' current attitudes and behaviours.…”

Section: Discussionmentioning

confidence: 94%

“…The law provides consumers with increased control and protection while enabling the growth of the digital economy (European Commission, 2018b). As the GDPR has only been in force since May 2018, there is limited extant research on its effects (Bauer et al, 2021). Accordingly, this study investigates whether privacy concerns have been affected by the GDPR.…”

Section: Introductionmentioning

confidence: 99%

Privacy‐Enhancing Factors and Consumer Concerns: The Moderating Effects of the General Data Protection Regulation

Hajli

Nisar

2022

British J of Management

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Privacy is a fundamental right, with humans often wanting to keep their information private. Technological advancements are now challenging this right by reducing our control and creating enhanced privacy risks. The General Data Protection Regulation (GDPR) is a law introduced to protect this right. The aim of this paper is to analyse how privacy‐enhancing factors can influence consumer privacy concerns and whether these have been affected by consumer beliefs relating to the GDPR. This paper examines the influence of four privacy‐enhancing factors (i.e. organizational trust, perceived personalization value, perceived consumer control and data transparency), which mostly have personality or attitude‐like traits, and the GDPR as a moderating variable. Data were collected from 1154 respondents residing in European Union countries. Results reveal that personalization value has a significant negative relationship with privacy concerns, while consumer control shares a significant positive relationship with privacy concerns. Organizational trust and data transparency did not have a significant effect on privacy concerns. The relationship between the privacy‐enhancing factors and privacy concerns was not moderated by consumer belief in the GDPR. Implications and recommendations are provided to indicate which privacy‐enhancing factors should be chosen to reduce privacy concerns and to highlight the role of the GDPR in moderating these relationships. Ultimately, the study's findings provide useful insights for firms operating online in Europe and marketers aiming to reduce their consumers’ privacy concerns.

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“…If they are transparent, organizations clearly explain the intent and purpose of their data access and collection efforts (Altman et al 2020). This openness implies full information provision to customers interested in how their personal data are being accessed and used by the firm (Bauer et al 2021; Walker 2016). Whether achieved or not, most regulatory frameworks call for organizations to ensure their data collection and use policies are clearly conveyed, such that they can be readily understood by customers.…”

Section: Data Privacy Regulation At the Service Frontlinementioning

confidence: 99%

“…Thinking intelligence also is required to determine whether customers understand the information they have been provided sufficiently so that it creates transparency (Huang and Rust 2018). Transparency demands emotional perception, sensing, and relationalization too (Huang and Rust 2021a), to discover if the information supplied appears sufficient to establish understanding, or if additional efforts are needed to fill gaps (e.g., Bauer et al 2021). Detecting areas of customer confusion and error-proneness may require greater firm openness about data privacy practices, which might be accomplished best through a blend of analytical interpretation, as is characteristic of thinking intelligence, and emotional sensing, characteristic of feeling intelligence.…”

Section: Data Privacy Regulation At the Service Frontline: Different ...mentioning

confidence: 99%

Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces

Steinhoff

Martin

2022

Journal of Service Research

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Service frontline encounters between customers and service providers have been subject to fundamental changes in recent years. As two major change agents, technology infusion and data privacy regulations are inextricably linked and constitute a critical ethical and societal issue. Specifically, service frontlines—as represented by human or technological agents, or some hybrid form—rely on customer data for service provision, which subjects them to privacy regulations governing the collection, submission, access, and use of any customer data thus captured. However, scant research outlines the significant implications of evolving data privacy regulations for service frontline encounters. To advance knowledge in this domain, this research distills six key dimensions of global data privacy regulations (fairness, data limits, transparency, control, consent, and recourse). Employing an intelligences theoretical lens, the authors theorize how these dimensions might become differentially manifest across three service frontline interface types (human-based, technology-based, and hybrid). Carefully intersecting the need for varying intelligences across data privacy regulatory dimensions with the abilities of service frontline interfaces to harness each intelligence type, this study offers a novel conceptual framework that advances research and practice. Theoretical, managerial, and policy implications unfold from the proposed framework, which also can inform a future research agenda.

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Did the GDPR increase trust in data collectors? Evidence from observational and experimental data

Cited by 11 publications

References 43 publications

Trust in the institution and privacy management of Internet of Things devices. A comparative case study of Dutch and Norwegian households

Trust in the institution and privacy management of Internet of Things devices. A comparative case study of Dutch and Norwegian households

Privacy‐Enhancing Factors and Consumer Concerns: The Moderating Effects of the General Data Protection Regulation

Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces

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