“…quality function deployment (QFD)], six sigma (Zhao, 2005;Yamashina et al, 2002) and axiomatic design (Borgianni and Matt, 2015). Nowadays, over 80 TRIZ associations and societies in different countries such as Australia, China, India, Malaysia, Thailand, and the USA are members of MATRIZ and some multinational companies, including Siemens and Samsung, are using TRIZ concepts (Adunka, 2007;Adunka, 2008;Cheong et al, 2008;Kim, 2003;Souchkov, 2019). This emphasizes the need to favor the diffusion of TRIZ in the industry as a tool to leverage creativity, boost innovation and enhance design.…”