Difficult Adaptations to Innovations in Performance Enhancement: ‘Dr Brustmann's Power Pills’ and Anti-doping in German Post-war Sport

Reinold, Marcel; Meier, Henk Erik

doi:10.1080/17460263.2012.667208

Cited by 5 publications

(2 citation statements)

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“…Early anti-doping activists did not only oppose nutrition supplements but characterized even applause as some kind of “psychological doping” (Heitan, 1931). In the 1950s, many sport bodies resorted to “moral bans” demanding an ethical reflection on performance enhancement (Reinold & Meier, 2012). After these “regulations” failed, enumerative lists of forbidden substances were adopted, which primarily included stimulants against which amateurs had objected since the end of the 19th century (Gleaves & Llewellyn, 2013).…”

Section: Moral Regulation Moralizations and Spirals Of Significationmentioning

confidence: 99%

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Spirals of Signification? A Corpus Linguistic Analysis of the German Doping Discourse

Meier

Rose

Hölzen

2015

Communication & Sport

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Based on the idea that the political success of the anti-doping movement might be reflected in an increasing moralization of media discourses, the article traces long-term trends in the German doping discourse. Thus, a unique text corpus covering the period between 1950 and 2009 is analyzed using a corpus linguistic (CL) approach. It is shown that attention for doping has heavily increased and that doping has been marked as a persistent and widespread problem subject to permanent efforts of mitigation. However, there is little evidence for more alarmist moralizations. While quantitative CL techniques proved useful for tracing long-term changes in language use, assessing the role of media within the political economy of the moral regulation of doping requires a more ambitious mix of quantitative and qualitative methods. Nevertheless, the use of CL by scholars of sport communication is recommended, as CL methods are able to process large amounts of digitized data and are quite flexible in theoretical terms.

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Section: Moral Regulation Moralizations and Spirals Of Significationmentioning

confidence: 99%

“…Communist East Germany followed the Soviets and used sport as a tool to gain diplomatic recognition and to prove communism’s supremacy (Balbier, 2007). The West Germans tried to act as Olympic model students and adopted a moral ban on doping after a scandal in 1952 (Reinold & Meier, 2012).…”

Section: Historical Contextmentioning

confidence: 99%