2023
DOI: 10.21203/rs.3.rs-2541589/v1
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Diffusion of eating behaviour in different social networks: A study protocol and preliminary reflections from a randomized controlled trial

Abstract: Background: A variety of public, governmental initiatives inform citizens about what is considered ‘healthy’, ‘climate friendly’, and in general ‘sustainable’ food. The ambition is to influence individual food choices. However, research suggests that, rather than public authorities, people are more likely to affect each other’s behaviour through social influence. The degree of influence though seems to depend on how people are connected and how similar they are to each other. To better understand the various d… Show more

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