Digital Branding and its Impact on Psychology of Youth and Middle Aged People in Delhi NCR

Abstract

Branding is an understanding or a position established by a team in any Company with the consent of customers with excellent and effective communication, services and products. The right branding of any company may lead to success or negligence on branding efforts may cause to failure. The impact of brand will reduce competition, unreachable products & services and also avoid customer’s dissatisfaction. In the present age of globalization, digital branding has emerged as a one of very strong tool for direct marketing. With digital marketing a company can communicate straight and interactively with their target customers. The present study is indeed very important for the corporate world, corporate leaders, researchers and academicians as digital branding is emerging one of the prominent way for the sustainable development and growth. This study has attempted to analyze the merits and demerits of digital branding and also to understand its impact on the psychology of youth and middle aged people in Delhi NCR. Primary and secondary sources of data collection have been used to attain the objectives of the study.