Digital Communication's Role in Shaping Indonesian Thrift Culture: A Literature Review
Nourmalihah Tsaqif Kusindriyanti,
Prahastiwi Utari,
Sudarmo Sudarmo
Abstract:Thrifting is defined as the consumption of used branded fashion products at a lower price, which is often associated with a person's lifestyle and identity. The purpose of this research is to find out how the role of digital marketing communication and creative content on thrifting goods to attract young people in Indonesia. This research is a qualitative research using literature review method. The results of this study show that the utilization of digital communication in thrifting marketing is done with two… Show more
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